This is a cor­por­ate advert­ising i cre­ated with my col­leagues from »Wir Kinder vom Grafikbüro« for the gov­ern­ment of Styria, dur­ing our third semester in the Inform­a­tion Design bach­el­ors pro­gramme. The goal was to enhance the bicycle move­ment in Styria. Ten sujets sug­gest that bik­ing is the easi­est thing on earth, like pok­ing in your nose or kissing.